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What Is Data Analytics?

What Is Data Analytics?

Data analytics is the process that transforms raw data into valuable information that can help businesses make informed decisions to boost growth and improve performance. It is employed across a variety of industries, from retail to healthcare to crime prevention.

Data scientists typically begin their careers by acquiring relevant experience and skills through an apprenticeship or internship. Data analysts should be proficient with spreadsheet software. They should also have an understanding of programming languages such as Python, SAS, and R as well as machine learning techniques, database management, and visualization of data.

Data analysis is a complex and multi-faceted area that has various approaches. The process is split into four steps: determining the goals and issues collecting data, cleaning up data, and analysing data. The results are then presented to stakeholders through data visualization.

Analysis of time-series or clusters are among the most sophisticated types of data analytics. These methods break down large datasets into smaller groups, like geographic or demographic segments or by analyzing patterns over time (e.g., the number of Instagram followers or the movie box office gross for a particular actress).

Data analytics offers a vast array of practical applications. For example, Junbo Son, a researcher at the University of Delaware, has created a system using data analytics to help asthma sufferers self-manage their condition using bluetooth-enabled inhalers. This technology is utilized in the business world to improve delivery logistics, enhance credit scoring and risk assessment and to target marketing efforts.

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